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Groen;

ZEKER DOEN

Groen; Zeker doen! is a campaign initiated by Treeport, the collective of nurseries from the Zundert region, the Netherlands. 

By showcasing the various aspects of work in the horticulture sector, and letting young professionals tell the story from their own perspective, they hope to convince more kids to opt for an education in green and a future in the sector. 

How to best reach youths in this day and age? Through social media. And who can spread the message most effectively? Right, the youths themselves. Recently, three teenagers joined the campaign as ambassadors to inform, educate, and entertain their peers about all things horticulture.
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Nannick’s Dad approached us with the ‘greenfluencer’ idea for the Groen; Zeker doen! campaign

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We want to show that there is so much more to the green sector than what people think.

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Meet Nannick (14), Daan (15), and Bram (15), ‘greenfluencers’. “It started with Nannick and myself, both our parents own a field-grown tree nursery, and Nannick’s Dad approached us with the ‘greenfluencer’ idea for the Groen; Zeker doen! campaign. We liked the idea a lot, and we asked Bram to join us, too.”, Daan tells us.

“We are currently in a sort of trial phase, so we are posting on our own Instagram accounts, to figure out how and what we want to share. Eventually, we will be posting through the campaign social media accounts.”, Nannick explains.

Bram: “We want to show that there is so much more to the green sector than what people think.” Nannick adds: “It’s not just working outside in bad weather, it’s also working together and having fun, which is a part that I want to show through my posts. Of course, you’ll get your hands dirty and you will be working outside sometimes, but that is not all there is!”

It’s clear that there is much more to this sector than meets the eye, and these passionate youngsters are set to show you from their own perspective. Hailing from families with their own horticultural businesses, they are committed to take away some of the prejudices surrounding ‘their’ sector.

When asked what their plans for the long-term future are, Nannick and Daan have their minds set on taking over their parents’ field-grown tree nursery businesses. “I don’t actually, I’m thinking of going in the ICT direction”, Bram admits. It just goes to show – the green sector is so much more than ‘just plants’.

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Follow the greenfluencers and Ilse on Instagram:

HEADER

Groen;

ZEKER DOEN

How to best reach youths in this day and age? Through social media. And who can spread the message most effectively? Right, the youths themselves. Recently, three teenagers joined the campaign as ambassadors to inform, educate, and entertain their peers about all things horticulture.

Nannick’s Dad approached us with the ‘greenfluencer’ idea for the Groen; Zeker doen! campaign

Meet Nannick (14), Daan (15), and Bram (15), ‘greenfluencers’. “It started with Nannick and myself, both our parents own a field-grown tree nursery, and Nannick’s Dad approached us with the ‘greenfluencer’ idea for the Groen; Zeker doen! campaign. We liked the idea a lot, and we asked Bram to join us, too.”, Daan tells us.

“We are currently in a sort of trial phase, so we are posting on our own Instagram accounts, to figure out how and what we want to share. Eventually, we will be posting through the campaign social media accounts.”, Nannick explains.

Bram: “We want to show that there is so much more to the green sector than what people think.” Nannick adds: “It’s not just working outside in bad weather, it’s also working together and having fun, which is a part that I want to show through my posts. Of course, you’ll get your hands dirty and you will be working outside sometimes, but that is not all there is!”

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22.jpg (copy)

It’s clear that there is much more to this sector than meets the eye, and these passionate youngsters are set to show you from their own perspective. Hailing from families with their own horticultural businesses, they are committed to take away some of the prejudices surrounding ‘their’ sector.

When asked what their plans for the long-term future are, Nannick and Daan have their minds set on taking over their parents’ field-grown tree nursery businesses. “I don’t actually, I’m thinking of going in the ICT direction”, Bram admits. It just goes to show – the green sector is so much more than ‘just plants’.

insta.jpg

Follow the greenfluencers and Ilse on Instagram:

naar_boven.jpg

We want to show that there is so much more to the green sector than what people think.

About The Green Times

ICL takes you behind the scenes of ornamental horticulture in The Green Times magazine. New developments, insights and impactful stories about and for professional growers around the world.
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